A Proven Methodology
Unique Solutions For
Your Unique Business
No two businesses are exactly alike.
That’s why we use our Marketing Evolution Process to fully understand the marketing channels and funnels you’re using to acquire new customers.
From there, our team will craft a customized solution that will achieve your unique business goals.
1
Analyze your customers and/or
historical prospecting efforts.
2
Create new, highly-targeted prospecting lists
to increase your conversion rate.
3
Feed engagement and conversion data
back into our models.
4
Produce even better performing lists going forward
campaign-over-campaign as data is collected.
RESULT: Decrease CPA and increase LTV.
Our Process In Action
Analyze
We analyzed PWD’s database and marketing lists as well as historical sales performance to gain a holistic understanding of their broad range of customers.
Create
We created a segmented view of PWD’s customers and the best media channels to engage them on. IA was able to provide customer insights that supported with creative decision-making and provided the ability for highly-personalized marketing at scale. IA then delivered a variety of look-a-like audiences (prospecting lists in the millions) of PWD’s best customers based on LTV (lifetime value).
FEED
IA ingested the performance data of the new audiences to improve the model and further optimize. This process continues to be repeated on a monthly basis.
Create
PWD was able to reduce CPA, which in turn allowed for increased growth over all primary media channels. Additionally IA’s insights and personalization recommendations directly contributed to an increase in repeat purchases – both compliance and continuity. IA’s look-a-like audiences continue to regularly outperform by over 32% other methods of audience targeting.
More Evidence
National Retail Chain
Problem
National retail chain wanted to increase the volume of merchandise sold at a non-discounted price and reduce marketing dollars to acquire new customers
SOLUTION
IA produced a custom model for customer analysis to understand the differences between customers that drive higher sales at their stores through the purchase of more items at full retail price.
RESULTS
Retailer was able to predict at a 92% accuracy if a customer would result in higher sales per customer, improving efficiency of advertising spend through more targeted advertising, and contributing to an overall increase in revenues and profit. The model was used to attract qualified new customers with more targeted advertising, which resulted in millions of dollars in advertising savings in the first year alone.
Amway
Problem
-
Data varies by region
and language - Lack of engagement
- Order processes and communications
SOLUTION
-
Created a global standardization
of product data - Drive sales through identification and incentives to sales leaders
-
Automate and provide detailed
order tracking data to operations
to assure timely product deliveries
RESULTS
-
Data consistency, simplified
management of data - Increased sales communications
-
Increased operational efficiency
reduced waste, increased
timeliness of product delivery
Problem
Data varies by region
and language
Lack of engagement
Order processes and communications
SOLUTION
Created a global standardization of product data
Drive sales through identification and incentives to sales leaders
Automate and provide detailed order tracking data to operations
to assure timely product deliveries
RESULTS
Data consistency, simplified management of data
Increased sales communications
Increased operational efficiency reduced waste, increased timeliness of product delivery
Biogen
Problem
- Standardization of data
- Data management
SOLUTION
- Identified data integrity issues in data warehousing
- Automated invoice processing for patient care
RESULTS
- Increased data security and integrity
- Reduced resources & costs, faster processing times
Problem
Standardization of data
Data management
SOLUTION
Identified data integrity issues in data warehousing
Automated invoice processing for patient care
RESULTS
Increased data security and integrity
Reduced resources & costs, faster processing times
I highly recommend
the Infopact team
You don’t know what you
don’t know until you know
Prior to Infopact Analytics, we did not have the insight about our audiences as we do now. We depended on platforms like Facebook to covertly find our audiences for us while we were held captive to their platform as media costs continued to rise.
We now have a clear understanding of our audience segments, know exactly who we’re marketing to at a consumer record level, and can have seamless conversation with each of them throughout our entire sales funnel. You don’t know what you don’t know until you know. Now we know and our ability to scale is off the charts
It’s been a real game-changer
for our agency!
TESTIMONIALS
Ready to increase your marketing ROI
and accelerate your growth?
Connect With Our Team
Solutions You Can Trust
our approach goes deep to provide solutions that enhance your business as a whole.
